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Factors Influencing The Buying Decision Process - 1269 Words

6. What is the role of emotions in the Buying Decision Process. What are the other major influences on consumer behavior? Describe them. Ch. 6, Session #3 Handout There are 3 types of factors influencing on consumer behavior: cultural factors, social factors, and personal factors. 1) Cultural factors consists a consumer’s culture, subculture and social class. These factors are usually innate in our values and decision activities. Sub-cultures are a society is included of several cultures which people can point out. Sub-cultures are classes of people who are the same values depend on a common lifestyle or experience in general. Sub-cultures are the nationalities, religions, ethnic groups, age groups, gender of the individual, and so on.†¦show more content†¦The influence level might differ depending on independents and membership of groups. But it is normally noticed common consumption trends amid the members of a same group. The family is the best of influencing factor for an independent. It structures an environment of socialization in which an independent will develop, shape his character, and obtain values. But also grow attitudes and opinions on different subjects such as politics, society, and social relations. The position of an individua l within his family, his work, his country club, his group of friends, and so on. – All this can be defined in terms of role and social status. A social role is a group of attitudes and hobbies that an independent is should have and do assume to his profession and his situation at work, his situation in the family, his gender, and so on. – And expectations of the people around him. 3) A personal factor is a characteristic of a person such as age, sex, sociocultural identity, organic systems, capabilities, etc. Psychological factors amid the factors influencing consumer behavior, psychological factors can be divided into 4 types: motivation, perception, learning as well as beliefs and attitudes. Buyer decision processes are the decision making processes manage by buyers in regard to a possible market business deal before, during, and after the purchase of a product or service. Role of emotions in the buying process: The evidence for the role of emotion in

Essay on The Significance of Art in Chopins The Awakening

Edna seeks occupational freedom in art, but lacks sufficient courage to become a true artist. As Edna awakens to her selfhood and sensuality, she also awakens to art. Originally, Edna â€Å"dabbled† with sketching â€Å"in an unprofessional way† (Chopin 543). She could only imitate, although poorly (Dyer 89). She attempts to sketch Adà ¨le Ratignolle, but the picture â€Å"bore no resemblance† to its subject. After her awakening experience in Grand Isle, Edna begins to view her art as an occupation (Dyer 85). She tells Mademoiselle Reisz that she is â€Å"becoming an artist† (Chopin 584). Women traditionally viewed art as a hobby, but to Edna, it was much more important than that. Painting symbolizes Edna’s independence; through art, she breaks free from her†¦show more content†¦Music was a â€Å"means of brightening the home and making it attractive† (Chopin 553). Madame Ratignolle uses her talent to serve others. At an evening at Grand Isle, she played the piano in order that everyone would be able to dance. Edna’s artistic pursuits are very different than Madame Ratignolle’s. Edna’s art represents her quest for individuality (Boren 181). Her form of art does not provide pleasure or enrichment to her household. Instead, it takes her away from her family and her domestic duties (Dyer 87). Edna paints in her â€Å"atelier† (Chopin 579). Mr. Pontellier chides Edna for spending too much time in her atelier; he says that she would â€Å"be better employed contriving for the comfort of her family† (Chopin (579). Edna makes good progress in her painting; she dreams of â€Å"becoming an artist† (Chopin 584). However, her devotion to art is contrasted to that of novel’s true artist. Mademoiselle Reisz understood what it means to be an artist. She was an â€Å"artist at the piano† (Chopin 554). Mademoiselle Reisz was isolated from society. She lived alone with practically no friends, except Robert and Edna. Her proprietor described her as â€Å"the most disagreeable and unpopular woman† (Chopin 580). Mademoiselle Reisz defied society’s convention. She devoted herself entirely to art; as a result, she became ostracized from society (Koloski 119). She plays music, not for others, but for herself. She told Edna that she was â€Å"the onlyShow MoreRelated Essay on The Awakening733 Words   |  3 PagesCriticism of The Awakening      Ã‚   Reading through all of the different criticism of Kate Chopin’s The Awakening has brought about ideas and revelations that I had never considered during my initial reading of the novel.   When I first read the text, I viewed it as a great work of art to be revered.   However, as I read through all of the passages, I began to examine Chopin’s work more critically and to see the weaknesses and strengths of her novel.   Reading through others interpretations of herRead MoreThe Unique Style Of Kate Chopin s Writing1603 Words   |  7 PagesThe unique style of Kate Chopin’s writing has influenced and paved the way for many female authors. Although not verbally, Kate Chopin aired political and social issues affecting women and challenging the validity of such restrictions through fiction. Kate Chopin, a feminist in her time, prevailed against the notion that a woman’s purpose was to only be a housewife and nothing more. Kate Chopin fortified the importance of women empowerment, self-expression, self-assertion, and female sexuality throughRead MorePersonal Demoralization In The Awakening1561 Words   |  7 PagesPersonal Demoralization in The Awakening To demoralize someone is to dishearten or discourage them and cause them to lose hope. Kate Chopin uses words like â€Å"depressed† (56), â€Å"hopeless† (56) and â€Å"despondency† (p115) to describe Edna Pontellier, the heroine, in The Awakening. Coupling this description with Edna taking her life at the end of the novel and Chopin’s own inferred demoralization, due to the universal aversion to The Awakening, the natural conclusion is that it is a work of â€Å"great personalRead MoreDemoralization In The Awakening1584 Words   |  7 Pagesthem and cause them to lose hope. Kate Chopin uses words like â€Å"depressed† (56), â€Å"hopeless† (56) and â€Å"despondency† (p115) to describe Edna, the heroine, in The Awakening. Coupling this description with Edna taking her life at the end of the novel and Chopin’s own inferred demoralization, due to the almost universal aversion to The Awakening, the natural conclusion is that i t is a work of â€Å"great personal demoralization†, (Companion 5) as Michael Levenson states. Levenson suggests most modernist authorsRead More Symbolism in Kate Chopins The Awakening Essay1467 Words   |  6 PagesSymbolism in Kate Chopins The Awakening Chopins The Awakening is full of symbolism.   Rather than hit the reader on the head with blunt literalism, Chopin uses symbols to relay subtle ideas.   Within each narrative segment, Chopin provides a symbol that the reader must fully understand in order to appreciate the novel as a whole.   I will attempt to dissect some of the major symbols and give possible explanations as to their importance within the text.   Art itself is a symbol of both freedomRead More Essay on The Awakening712 Words   |  3 PagesCritical Views of The Awakening      Ã‚  Ã‚   The Awakening, written by Kate Chopin, is full of ideas and understanding about human nature. In Chopins time, writing a story with such great attention to sensual details in both men and women caused skepticism among readers and critics. However, many critics have different views with deeper thought given to The Awakening. Symbolism, the interpretation of Ednas suicide, and awakenings play important roles in the analysis of all critics.    SymbolismRead MoreEssay on symbolaw Use of Symbols and Symbolism in The Awakening1292 Words   |  6 PagesUse of Symbolism in Chopins The Awakening The Awakening is a novel full of symbolism; within each narrative segment there is often a central and powerful symbol that serves to add meaning to the text and to underline some subtle point Chopin is making. Understanding the meaning of these symbols is vital to a full appreciation of the story. This essay lists some of the major symbols with explanations of their importance. Art becomes a symbol of both freedom and failure. It is through theRead More Societys Restrictive Roles for Women Exposed in The Awakening1204 Words   |  5 Pageswould not come out and say it. However, in 1899, Kate Chopin wrote The Awakening, which showed women that they were not alone. This novel showed the discriminatory views and treatment towards women. It also distinctly indicates the dissatisfaction that women felt in their lives. Because of the roles that society has given them, women are not able to seek and fulfill their own psychological and sexual drives. In The Awakening, Chopin uses Edna Pontellier to show that women do not want to be restrictedRead MoreThe Awakening By Kate Chopin1479 Words   |  6 PagesKate Chopin’s controversial novel, The Awakening, ignited turmoil because of her blatant disregard of the established 19th century perspective of women upholding strictly maternal and matrimonial responsibilities. Edna’s candid exploration of th e restrictions on women through her liberal behavior in a conservative Victorian society makes her a literary symbol for feminist ideals. Despite denunciation from other people, Edna chooses individuality over conformity through her veering from traditionalRead MoreThe Awakening: My Critical Essay2618 Words   |  11 Pagesthe novel is The Awakening by Kate Chopin. Setting and its Significance The Awakening is set in New Orleans at the end of the Victorian era. The significance of the novel being set in the Victorian era is the way women are treated and looked at. For a typical Victorian woman, she was expected to be faithful and do what the husband desires, take care of the children, and basically be entertainment for man. If affects the novel because the main character will go through awakenings that will challenge

Role of a Manager in Effective Governance Sample for Students

Question: Discuss the Essential Characteristics for Effective Leadership Found in the Recent Academic Literature and Analyse any One Leader of your Choice in terms of the Best Leadership Characteristics that you found in the Literature. Answer: Introduction Leadership is one of the key concepts that take an organisation to the apex of achievement. Effective leadership is one of the fundamentals that is complementary to effective governance and hence organisations emphasise on having on board smart and visionary leaders who are able to illuminate the minds of the team members with the light of knowledge and compel them to think for the collective good of an organisation. Leadership is a multifaceted concept, but the widely accepted definition of leadership states the term as the ability of an individual to drive a team or a group of members towards success and the ability to do this. Leadership entails sound decision making, creating and developing business visions which are important for the overall development of an organisation (Tricker Tricker, 2015). The leaders are not only focused on development of the organisation but also the personal and professional development of the team members which helps them to create an effective bond with them and drive the people towards professional success. An effective leader is always an inspirer and driver that focus on leading people from the front. The rich world History beholds quintessential instances of leaders who are still idolised and there are many people who still tread on their heels (Kpers, 2016). The corporate world has also seen top leaders over the years that have risen from their ashes to pull organisations from the valley of extinction and disappearance. One such example is of Late Steve Jobs who was once driven out of his own organisation Apple which then was a mere bud and again came back to help the organisation survive in pressure situation. The current literature on effective leadership states that leadership is not a mere job that has to be done, but it has to be implemented (Day, 2014). The present study will discuss the current literature on effective leadership and will analyse a Current leader who has changed the view of leadership through implementation of modern leadership. It will analyse the different skills and qualities of the leader chosen which would help to discuss the objectives of the study effectively. The leader chosen for the present study is the New CEO of Google Sundarajan Pichai. Current Literature on Effective Leadership Leadership is always a key subject in the study of management; especially when it comes to governance. Leadership is an old concept but has evolved over the years with the change in the market environment. Over the years there has been significant change in the market environment with globalisation spreading its wings all across the world. In the last couple of decades market has become highly competitive which has forced leaders to focus startegising different ways to help an organisation sustain in the market. Earlier the leaders focused on trait theory of leadership which stated that leaders are inborn and are born with certain traits and mostly used to follow the autocratic style of leadership where the leaders took the complete responsibility of developing business vision and objectives which also involved planning, organising and control of actions (Fairhurst Connaughton, 2014). In this type of leadership the employees had to follow the decisions made by the leader, but in the present business environment autocratic style of leadership is hardly used as leadership have understood the involvement of employees is important in organisational planning. The Current literature on effective leadership highlights that the modern leaders are focused on taking the insights from the employees and team members as they represent the organisation in front of the consumers and hence their ideas and insights becomes extremely important for organisational planning and development of business vision and hence they mostly follow the participative style of leadership that enhances the efficacy of the leadership and also its impact on the organisation as well as the team members. Literature also states that the contemporary leaders are focused on following the transformational style of leadership where the leader focuses on acting a role model and mentor for the development of the employees and inspiring and motivating them to help them achieve the personal and professional objectives which directly help to improve the organisational performance (McCleskey, 2014). The transformational leadership is more focused on transforming the way operations is perceived which helps to get better result from the employees effectively. The contemporary leadership culture tends to enhance the thinking of the team members and also influences them to have positive perception about the work which helps the organisation to make sure it helps to get the best possible insights from the employees to be implemented in the organisational operation. In the contemporary literature transformational style of leadership has been associated as the source of positive energy that is conducted by the leader among the different employees working for the organisation which ultimately helps to achieve the organisational objectives (Lussier Achua, 2015). As per the modern literature of effective leadership, transformational style of leadership is held responsible to create ownership capital among the team members as in the present market environment employees are considered as a mere input that is implemented to get suitable outputs, but it is considered to be a key organisational asset which helps an organisation to achieve the organisational objectives. It has been that effective transformational leaders are inclined to utilise the participative leadership style which has reflected in many of the contemporary leaders like Bill Gates, Steve Jobs, Larry Page, Sundar Pichai the newest addition in this group (Daft, 2014). Chosen Leaders Profile Sundarajan Pichai is the newest constellation in the world top Leaders. The man was born in Madurai, Tamil Nadu in India. His father was an Electrical Engineer in General Electric Chennai, and his mother was a stenographer. Young Pichai was vastly fascinated and engrossed by technology and he was also guided by his father while working in General Electric. He was always intrigued by the challenges his father faced at work and this influenced him to take up Metallurgical Engineering in Bachelors from IIT Kharagpur before completing his 12th from Vana Vani School Chennai. After his Bachelors Degree from IIT Kharagpur he went on to complete Masters in Science from Stanford University in Material Sciences and Engineering. He also completed his MBA from Wharton School at the University of Pennsylvania (Cusumano, 2016). His pre Google stint was in McKinsey and Company in consulting where he contributed to product management for the firm. He joined the Tech Giant Google in 2004 and worked on different products of the company like Toolbar, Google Gears and then Google Chrome was launched which was completely an App based browser. He led the team for the product management especially on Chrome and the Chrome OS. In the year 2008 he was appointed as the Vice President of the organisation in the product management department. He is responsible for the launch of chrome. He later added Android with Google and his biggest achievement came on August 10, 2015 when he was announced as the Chief Executive Officer of Google Inc by the Founder President Larry Page who overseeing the parent company of Google Alphabet Inc (Brown, 2014). Analysis of Leadership Qualities and Leadership Style Google is one of the biggest IT firm in the world and the Sundar Pichai is the CEO of the organisation and this doesnt keep anything curtained that he as an individual and a professional reached the height of success with sheer talent and excellent participative skills. As a leader Pichai focuses on having all the employees to work with him. He is a transformational leader who prefers to apply the participative style of leadership (Carasco-Saul et al., 2015). The organisation Google has always preferred to provide its employees ample flexibility which would help them to think big and implement their ideas effectively. Pichai has carried on the legacy of implementing participative style of leadership like Larry Page. He has people focus which means he is inclined to work with the employees of the organisation and mentor them properly to drive them towards success. As a transformational leader he is highly focused on communication and interactions with the employees which would help to get the best possible result (DuBrin, 2015). He is a visionary leader developing long term visions and goals like integration of android with Google. He also has a very effective quality of stress management. As an employee even he had wonderful charisma which helped him to excel in almost whatever he did which has helped him to not only manage stress effectively but also to keep the employees in a good state of mind. He always looks to inspire which is a great leadership quality (O'Connell, 2014). He sets examples and inspires people which compel people to follow him. He has the ability of assess situations and take decisions accordingly. His friendly nature, participative mindset and ability to think have helped him to emerge as one of the most inspiring leader in contemporary business environment. Conclusion The application of transformational leadership style and a participative behavior integrated with sheer talent has helped Pichai to reach the pinnacle of success. To conclude it is important to note that the contemporary business environment needs effective leaders like Pichai who are communicative, visionary and could set example for the team members to get inspired and follow the map set by him. It is important to note that the discussion clearly shows modern leadership is highly suitable for effective governance which reflects in the practice of leaders like Sundar Pichai. References Brown, A. (2014).The myth of the strong leader: Political leadership in the modern age. Basic Books. Carasco-Saul, M., Kim, W., Kim, T. (2015). Leadership and employee engagement: Proposing research agendas through a review of literature.Human Resource Development Review,14(1), 38-63. Cusumano, M. A. (2016). Is Google's alphabet a good bet?.Communications of the ACM,60(1), 22-25. Daft, R. L. (2014).The leadership experience. Cengage Learning. Day, D. V. (Ed.). (2014).The Oxford handbook of leadership and organizations. Oxford University Press, USA. DuBrin, A. J. (2015).Leadership: Research findings, practice, and skills. Nelson Education. Fairhurst, G. T., Connaughton, S. L. (2014). Leadership: A communicative perspective.Leadership,10(1), 7-35. Kpers, W. (2016).A handbook of practical wisdom: Leadership, organization and integral business practice. Routledge. Lussier, R. N., Achua, C. F. (2015).Leadership: Theory, application, skill development. Nelson Education. McCleskey, J. A. (2014). Situational, transformational, and transactional leadership and leadership development.Journal of Business Studies Quarterly,5(4), 117. O'Connell, P. K. (2014). A simplified framework for 21st century leader development.The Leadership Quarterly,25(2), 183-203. Tricker, R. B., Tricker, R. I. (2015).Corporate governance: Principles, policies, and practices. Oxford University Press, USA.